Which type of content is suitable for the consideration stage?

The consideration stage of the buyer's journey involves potential customers evaluating their options and determining which product or service best meets their needs. At this point, they are looking for detailed information that helps them understand how a solution works and how it can benefit them.

Video tutorials are particularly suitable for this stage as they provide an engaging and informative format that illustrates how to use a product or service effectively. These tutorials can showcase features, demonstrate use cases, and address common concerns or questions, helping potential customers visualize how the offering can solve their problems. This experiential understanding can greatly influence their decision-making process by bridging the gap between awareness and purchase.

In contrast, while customer success stories, testimonials, and reviews are valuable at the consideration stage, they primarily focus on highlighting customer experiences and satisfaction rather than demonstrating product use. Infographics are also informative and can convey complex information quickly, but they may lack the depth and engagement that video tutorials provide in showing how a product effectively operates in real-world scenarios.