Which tool can help marketers assess how well their content resonates with an audience?

Web analytics is a crucial tool that enables marketers to evaluate how effectively their content engages an audience. This tool provides insights into various metrics such as page views, time spent on a page, bounce rates, and user interactions with content. By analyzing this data, marketers can identify which pieces of content are performing well and resonating with their audience, as well as those that might need improvement.

Using web analytics allows for a deep dive into audience behavior, indicating how users find and interact with content. Understanding these patterns can lead to better-informed content strategies, tailored to meet audience preferences and enhance engagement.

In the context of the other options, while competitive analysis provides insights into what competitors are doing, it does not specifically evaluate content performance among one's own audience. Creative brainstorming sessions are useful for generating ideas but do not measure effectiveness. Finally, SWOT analysis is valuable for assessing strengths, weaknesses, opportunities, and threats related to the content or marketing strategy as a whole but does not focus specifically on audience response to content. This highlights the distinct value of web analytics in directly assessing audience resonance.