Which step in content strategy development focuses on identifying distribution channels?

The correct answer identifies a critical phase in content strategy development where the focus shifts to how content will reach the audience. Recognizing distribution channels is essential because the effectiveness of content is heavily influenced by its accessibility and how well it fits into the preferred mediums of the target audience.

Step 8 emphasizes evaluating the various channels through which content can be disseminated, ensuring that the content strategy aligns with the audience's habits, preferences, and platforms. This process involves assessing the strengths and weaknesses of different channels, such as social media platforms, email newsletters, blogs, and websites, to make informed decisions on where to publish and promote the content. By identifying relevant distribution channels, you can optimize reach, engagement, and overall effectiveness of the content strategy.

The focus at this point is not just about where to place the content but also understanding the specific audience dynamics in each channel, further enhancing the strategic approach to content distribution. This ensures that the content is not only created effectively but also delivered in a way that resonates with the intended audience.