Which of the following statements describes a disadvantage of social media?

The statement about challenges due to algorithm changes accurately identifies a disadvantage of social media. Social media platforms frequently update their algorithms, impacting how content is distributed and seen by audiences. These changes can drastically affect the organic reach of posts, leading to unpredictability for businesses and marketers who rely on social media for engagement and visibility. The necessity to continuously adapt to algorithm updates can require additional learning, strategy adjustments, and often increased budgets for paid promotions to maintain visibility, which can be a significant drawback for brands and content creators relying on social media as a primary channel for communication and outreach.

In contrast, access to a large number of niche audiences, greater control over content visibility, and a high level of direct engagement are generally seen as advantages of using social media, making them less relevant in describing disadvantages.