Which of the following is important in analyzing post performance on social media?

Considering unique comments and shares is vital in analyzing post performance on social media because these metrics provide insights into audience engagement and content effectiveness. Unique comments indicate that users are not just passively consuming the post but are actively engaging with it, which reflects a deeper level of interest and connection. Shares, on the other hand, demonstrate that the content is resonating well enough for viewers to want to pass it on to their own networks, thus amplifying reach and visibility.

By examining these specific interaction metrics, marketers and social media managers can gauge how well their content is performing beyond mere likes or views. Unique comments and shares serve as indicators of audience sentiment and can help refine future content strategies, tailoring posts to enhance engagement based on what resonates with the audience. This level of analysis enables a more strategic approach to content creation and helps achieve social media goals effectively.