Which of the following is NOT classified as an internal consideration in marketing?

The classification of internal considerations in marketing typically includes factors that are directly related to the organization itself and impact its ability to operate effectively. Equipment, cost, and resources all fall into this category as they refer to the tangible and intangible assets, operational expenses, and overall capabilities that a company possesses internally.

Copyright, on the other hand, is primarily a legal term referring to the protection of intellectual property, which can be external in nature. While a company needs to be aware of copyrights in its marketing efforts, such as using copyrighted materials or ensuring its own creations are protected, it does not represent an internal operational factor. Therefore, copyright is not categorized with the other options as it does not directly reflect the internal resources, costs, or equipment that the organization controls and utilizes for marketing purposes. This distinction is crucial for understanding how businesses manage their marketing strategies in relation to their internal environment.