Which of the following is NOT a common tool of marketing communications?

The correct choice indicates that telemarketing is not considered a common tool of marketing communications within the context of this question. While telemarketing was once a prevalent method for reaching customers, its effectiveness and popularity have diminished in many markets due to shifts in consumer preferences, regulations regarding unsolicited calls, and the rise of digital communication channels.

In contrast, direct marketing, public relations, and personal selling remain established and widely used tools in marketing communications. Direct marketing involves communicating directly with targeted customers through various media, such as email or direct mail, to solicit responses or transactions. Public relations helps manage the public's perception of a brand through media relations and strategic communication efforts. Personal selling focuses on direct interaction between sales representatives and customers, allowing for personalized communication and relationship building.

Thus, while telemarketing still exists, it may not be seen as a primary or effectively accepted tool of marketing communications in modern practices, particularly compared to the other methods listed.