Which of the following describes direct touchpoints?

Direct touchpoints refer to the immediate and personal interactions that a consumer has with a brand. When considering this definition, physical or digital interactions with your brand align perfectly, as they encompass all forms of direct engagement. This can include face-to-face contact at a retail location, interactions through a website or app, customer service communications, and other forms of direct engagement that allow consumers to experience the brand firsthand.

In contrast, the other choices revolve around indirect interactions with the brand. For instance, interactions over social media can be considered indirect if they lead to conversations or content that don't involve direct engagement with the brand itself. Similarly, online reviews represent feedback and influence from other users rather than direct interactions between the brand and the customer. Lastly, influencer endorsements may shape consumer perceptions, but they generally do not constitute direct engagement between the consumer and the brand. Therefore, the option describing direct touchpoints as physical or digital interactions with your brand is the most accurate reflection of what constitutes direct touchpoints.