Which law regulates email marketing practices in the U.S.?

The CAN-SPAM Act is the law that specifically regulates email marketing practices in the United States. Enacted in 2003, it sets rules for commercial email and establishes requirements for senders, including the necessity of including a physical address in emails and providing a clear option for recipients to opt out of future emails. By mandating these practices, the law aims to protect consumers from deceptive and unsolicited messages while allowing legitimate email marketing to continue with proper guidelines.

While other laws, such as the GDPR, CCPA, and TCPA, address data privacy and communications, they do not focus specifically on email marketing in the way the CAN-SPAM Act does. The GDPR primarily governs data protection and privacy for individuals within the European Union, the CCPA focuses on consumer privacy rights in California, and the TCPA deals with telemarketing restrictions, particularly in relation to phone calls and text messages. Thus, the CAN-SPAM Act is the most relevant legislation for email marketing practices in the U.S.