Which content type is least likely to be used during the awareness stage?

The least likely content type to be used during the awareness stage is comparison charts. During this initial phase, potential customers are generally exploring and learning about their options rather than evaluating one product or service against another. Comparison charts present a side-by-side analysis that is typically more relevant for consumers who are further along in the decision-making process, specifically in the consideration stage.

In contrast, blog posts, infographics, and social media engagement serve to inform and educate the audience about broader topics, trends, or solutions related to their interests. They are designed to draw in users who may not yet be aware of specific products or services by offering valuable information that increases brand visibility and enhances understanding of a particular subject. Thus, while all other content types are effective for awareness, comparison charts focus on direct product evaluation, making them less applicable in that stage.