Which content helps users during the loyalty and advocacy stage?

During the loyalty and advocacy stage, users are already familiar with your brand and products, having made prior purchases or engagements. Exclusive content plays a crucial role in deepening this relationship. It provides additional value to existing customers, reinforcing their decision to remain loyal to the brand. Exclusive content can include access to behind-the-scenes materials, loyalty program perks, or special discounts, which enhance customer satisfaction and encourage customers to become advocates for the brand, promoting it within their networks.

This stage focuses on nurturing and rewarding customers who are likely to share their positive experiences. While other options may contribute to the overall customer journey, exclusive content specifically caters to maintaining and strengthening loyalty, making it the most effective choice for this stage.