What is the initial step in developing a content strategy?

The initial step in developing a content strategy is understanding your target audience. This foundational aspect is critical because all subsequent decisions regarding content creation, distribution, and measurement will hinge on the characteristics, needs, preferences, and behaviors of the audience you intend to reach. By gaining insights into who your audience is, what challenges they face, and what types of content resonate with them, you lay the groundwork for content that is relevant, engaging, and impactful.

This understanding also helps in identifying the specific goals you want to achieve with your content, as well as informing the topics and formats that will best address your audience’s interests. It ensures that your strategy aligns with what your audience values, which is key to forming connections and driving engagement. Knowing the target audience is paramount before conducting a content audit, defining goals, or establishing content pillars, as each of these steps relies on this fundamental knowledge.