What is a primary use for email marketing in B2C?

Email marketing plays a crucial role in B2C (business-to-consumer) strategies, primarily because it allows businesses to connect directly with their customers. The primary use of email marketing in this context is sending promotional offers and personalized content. This approach capitalizes on the ability to tailor messages to specific customer segments, increasing the likelihood of engagement and conversion.

Promotional offers can include discounts, special deals, or announcements of new products. By personalizing the content, businesses can increase relevance, making customers feel valued and understood, which encourages them to take action, such as making a purchase or engaging with the brand.

While sending targeted surveys can be beneficial for understanding customer preferences or improving services, it does not align as closely with the core intent of email marketing in B2C environments. Providing technical support is another important aspect that generally falls outside the main focus of email marketing, as support inquiries may be better suited for direct communication channels. Customizing product prices for individual users is also more related to dynamic pricing strategies and isn't a direct function of email marketing. Thus, promotional offers and personalized content stand out as the most significant application in B2C email marketing.