What is a primary characteristic of a white paper?

A primary characteristic of a white paper is that it serves as an in-depth report that showcases expertise on a particular subject. White papers are often used in business and technical fields to provide detailed information, analysis, and solutions to specific problems or challenges. They typically offer comprehensive insights, backed by research and data, effectively establishing the author's authority in a given area.

This form of content is longer and more detailed than other formats, such as simple messaging, which might aim to convey a message quickly without the depth required for thorough understanding. Similarly, while short video updates and simplified infographics are effective for grasping concepts quickly, they lack the detailed exploration of topics that white papers are designed to provide. The depth of analysis in a white paper is crucial for readers seeking to gain a substantial understanding of complex topics or to make informed decisions based on presented evidence and expert insights.