What is a primary benefit of using live chat on websites for non-profits?

The primary benefit of using live chat on websites for non-profits is that it provides instant support and helps build relationships with visitors. Live chat facilitates immediate communication, allowing non-profits to address inquiries, concerns, or feedback from potential donors, volunteers, or beneficiaries in real-time. This immediacy not only enhances the user experience by providing timely assistance but also fosters a sense of connection between the organization and its audience.

When people feel heard and supported, they are more likely to engage with the non-profit’s mission, whether that be through donations, volunteer work, or advocacy. Establishing personal connections through direct interaction can encourage long-term relationships, increasing community involvement and support for the organization's goals.

While increasing website traffic, gathering social media likes, and conducting live surveys can be important strategies for non-profits, these activities don't directly contribute as significantly to building meaningful relationships and support as the instant communication provided by live chat does.