What is a major consideration for ethical email marketing?

Getting explicit consent from users is a pivotal consideration for ethical email marketing. It establishes trust and respects the privacy of potential customers. By obtaining consent, marketers ensure that they are in compliance with legal regulations, such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act, which require businesses to have permission before sending marketing communications. This practice not only protects individuals from unsolicited emails but also enhances the effectiveness of marketing campaigns, as recipients are more likely to engage with content they've opted in to receive. This approach fosters a positive relationship between consumers and brands, promoting long-term loyalty and engagement.