What does website traffic measure?

Website traffic primarily measures the number of visitors to a website. This metric is crucial for understanding the overall reach and popularity of a site, as it reflects how many unique users are engaging with the content available. Analyzing this data can help businesses and content creators gauge the effectiveness of their marketing strategies, site performance, and user interest.

While other metrics, such as the average time users spend on the site, the number of pages viewed, or total revenue, provide important insights into user engagement and profitability, they are considered supplementary to understanding traffic. The core definition of website traffic focuses specifically on quantifying the visitor count, making it a foundational element in web analytics.