What does Search Engine Optimization (SEO) primarily focus on?

Search Engine Optimization (SEO) primarily focuses on optimizing content with relevant keywords and meta tags because these elements are essential for improving a website's visibility in search engine results. By embedding appropriate keywords, which are the terms that potential customers are likely to search for, and utilizing meta tags to provide succinct descriptions of web pages, websites can significantly enhance their chances of ranking higher in search results. This means that when users enter specific search queries, the search engine can better identify and display relevant webpages, thereby attracting more organic traffic to the site.

The presence of keywords within the content, titles, and meta descriptions not only helps search engines categorize and understand the topic of a webpage but also improves user engagement by delivering content that matches their search intents. Consequently, SEO is a critical practice for businesses looking to increase online visibility, drive traffic, and ultimately enhance conversion rates.