What content primarily targets users at the awareness stage of the journey?

Content that primarily targets users at the awareness stage of their journey is designed to inform and attract potential customers who may not yet know about your brand or the solutions it offers. Social media engagement effectively fits this purpose because it aims to create brand visibility and promote initial interaction. By being active on social media, a business can reach a broad audience, share valuable information, and generate interest in their offerings without pushing for a sale.

Social media platforms facilitate various types of content such as informative posts, educational videos, and engaging infographics, all of which can spark curiosity and encourage users to learn more about the brand. This aligns directly with the awareness stage, where the focus is on gathering initial attention rather than demonstrating how a product or service can be the right fit for potential customers.

Other options, while valuable, tend to cater to users who are further along in the customer journey. For example, comparison charts are more suited for users at the consideration stage, while testimonials and customer success stories typically resonate with those who are ready to make a purchase decision, seeking validation and assurance about their choices.