User-generated content typically includes what type of material?

User-generated content refers to any form of content that is created by consumers or end-users rather than by brands or organizations themselves. This can include social media posts, reviews, blogs, videos, and more, all produced by individuals who are sharing their experiences, opinions, or creative works related to a product or service.

This type of content is valuable because it often provides authentic insights and perspectives that resonate well with potential customers. Consumers tend to trust peer reviews and personal stories more than traditional advertising, which is why user-generated content has become an essential aspect of modern marketing strategies. By involving customers in the creation and dissemination of content, brands can foster a sense of community and engagement.

Other options, such as official brand advertisements, market research reports, and corporate newsletters, are produced by the brands themselves or by businesses for their internal use. These types of materials do not fit the definition of user-generated content, which is characterized by the involvement and creativity of the end consumer.