How does content creation and optimisation fit into developing content strategy?

Content creation and optimization are vital components of a broader content strategy, informing how content is developed to meet specific goals and priorities. When examined in the context of a comprehensive content strategy, the correct answer highlights that content creation and optimization occur after the identification of distribution channels.

Identifying distribution channels is crucial because it helps shape how content should be tailored—considering the audience, platform, and medium. This knowledge aids in understanding the suitable formats, styles, and types of content that will resonate with the target audience across different platforms. For instance, content destined for social media may require a different approach than content intended for long-form articles or emails.

Therefore, before diving into the actual creation and optimization of content, it is imperative to have clarity on where this content will be distributed. This sequencing ensures that the content not only reaches the target audience effectively but also performs optimally in terms of engagement and conversion. Understanding the channels influences the creation process significantly, as it drives necessary adjustments in tone, format, and messaging to align with channel-specific content consumption behaviors.