How can demographic information be obtained?

Demographic information can be effectively obtained by conducting online surveys and market research because these methods are structured approaches that allow for the collection of quantitative and qualitative data from a diverse range of respondents. Online surveys can reach a broad audience across different demographics efficiently, enabling researchers to gather specific information about age, gender, income, education, location, and other relevant characteristics. Market research methodologies also encompass various techniques, including focus groups and observational studies, which can lead to a richer understanding of target demographics.

In contrast, relying solely on personal interviews limits the sample size and may not represent a broader population accurately. Gut feelings and intuition lack empirical evidence and can lead to biased conclusions, while obtaining information only through social media followers does not capture the full range of demographics since it may not encompass individuals who are not active users of those platforms. Thus, the extensive and systematic approach of online surveys and market research stands out as the most reliable and effective method for gathering demographic information.