Behaviour patterns include which of the following metrics?

The choice of purchasing behaviour and online browsing habits is the most appropriate metric for understanding behaviour patterns. These two aspects provide direct insights into how consumers interact with products and services.

Purchasing behaviour reveals how often and in what manner consumers make buying decisions, which can include factors such as the frequency of purchases, the types of products they buy, and their responsiveness to promotions or changes in product availability. This metric is critical for tailoring marketing strategies to meet the specific needs and wants of different segments within the target audience.

On the other hand, online browsing habits show how potential customers navigate websites and online platforms, including their preferences for certain types of content, the duration of their visits, and their click-through rates. This data assists marketers in understanding which content is most engaging and where consumers are most likely to convert from browsing into buying.

Together, these metrics create a detailed picture of consumer behaviour, enabling businesses to refine their approaches and improve customer experience.